Tuesday, May 19, 2020
The Definition of Market and Some Marketing Resources
A market is any place where sellers of particular goods or services can meet with buyers of those goods and services. It creates the potential for a transaction to take place. The buyers must have something they can offer in exchange for the product to create a successful transaction.à There are two main types of marketsà ââ¬â markets for goods and services and markets for the factors of production. Markets can be classified as perfectly competitive, imperfectly competitive or monopolies, depending on their features. Terms Related to Market Aà free market economyà is dictated by supply and demand. Free refers to the lack of governmental control over price and production.à Market failure occurs when an imbalance exists between supply and demand. More of a product is produced than is demanded, or more of a product is demanded than is produced.à A complete market is one that has components in place to address virtually any eventual circumstance.à Resources on Marketà Here are a few starting points for research on market if youre writing a term paper or maybe just trying to educate yourself because youre contemplating launching a business.à Good books on the subject include theà Dictionary of Free-Market Economics,à by Fred E. Foldvary. It is literally a dictionary encompassing just about any term you might encounter dealing with free market economics.à Man, Economy, and State with Power and Marketà is by Murray N. Rothbard. Its actually two works gathered in one tome explaining Austrian economic theory.à Democracy and the Marketà by Adamà Przeworskià discusses economic rationality as it relates to and interacts with democracy. Journal articles on market that you may find enlightening and useful includeà The Econometrics of Financial Markets,à The Market for Lemons: Quality Uncertaintyà and the Market Mechanism, andà Capital Asset Prices: A Theory of Market Equilibrium under Conditions of Risk. The first is offered by Cambridge University Press and wasà written by three economics scholars to address empirical finance.à The Market for Lemonsà is written byà George A. Akerlofà and is available on the JSTOR website. As the title implies, this paper discusses the various rewards for sellers who produce and market merchandise and products that are, quite simply, of poor quality. One mightà think manufacturers would avoid this like the plague ... but maybe not.à Capital Asset Prices is also available from JSTOR, initially published in the Journal of Finance in September 1964. But its theories and principles have stood the test of time. It discusses the challenges inherent in being able to predict capital markets. Admittedly, some of these works are very highbrow and may be difficult for those just wading into the area of economics, finance, and market to digest. If youd like to get your feet a little wet first, here are some offerings from ThoughtCo. to explain some of these theories and principles in plain English like how markets use information to set prices, the role of the market, and the effects of a black market using supply and demand. Sources Foldvary, Fred E. Dictionary of Free-Market Economics. Hardcover, Edward Elgar Pub, December 1, 1998. Murray N. Rothbard, Man, Economy, and State with Power and Market, Scholars Edition. Joseph T. Salerno (Introduction), Paperback, 2nd edition, Ludwig von Mises Institute, May 4, 2011. Przeworski. Democracy and the Market. Studies in Rationality and Social Change, Cambridge University Press, July 26, 1991.
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